Adam Friedman, MD, a professor and chair of dermatology at George Washington University in Washington, DC, agreed that people are looking for a quick fix. They don't want to wait 12 weeks for an acne medication or 16 weeks for a biologic drug to work, he says. "They want something simple, easy, do-it-yourself," and "natural."
Laypeople are the dominant producers of dermatology content and have the most views, research shows.
